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Get Ready for your Next Trade Show

For many businesses, one of the best ways to get in front of new potential clients and customers is at a trade show. However, setting up a booth at a trade show takes some planning. Burhani Signs and Graphics can help you with practically every aspect of planning for your trade show.

Getting ready for a trade show means you have to be prepared to sell. You have to bring your A-game. You also have to bring the people on your staff who know your business, can be open and friendly and can make the sale. One of the first things you need to consider is how your booth will be set up. You want to make your space inviting and comfortable and make sure your visitors know who you are and what you do.

When a new person approaches your booth, the first thing they will see is the tabletop display where you can attach signs, photos, or other graphics which are easily attached with a Velcro receptive backing.  In the center of the display is a dry-erase board where you can keep up-to-the-minute information regarding events you are planning.  This display will announce who you are with authority and can give your visitors plenty of information, such as your company name, phone number, and website address, even if they do not stop at your booth. When people stop in to ask questions, strategically placed retractable banners reiterate your business name and logo regardless of where they are standing and in what direction they are looking.

Once you have caught their eye with your tabletop display, they will look down to check out everything else you have. Burhani Signs and Graphics can help you with practically everything you need, from table coverings, additional signs, flyers, business cards, brochures, and even customized folders to gather everything together to give to your visitors, so they have everything in one place.

If you are new to tradeshows, give us a call to learn what we can help you with. The last thing you want is to get to the trade show and realize you don’t have the proper signs or you didn’t get enough business cards or brochures to hand out throughout the day and the entire show duration.

If you are a trade show veteran, we can help you restock your business cards and brochures. After multiple uses, it may also be time to check your signs for wear and tear. New signs may also be necessary if you have recently rebranded your business. The last thing you want is to go through a rebranding project, then get to a trade show and realize your signs have your old logo and the wrong phone number.

At Burhani Signs and Graphics, we work with businesses and organizations of all types, getting them ready for shows or presentations. Regarding a trade show, you will be one of several vendors who do what you do. You will want to stand out making a visit to your booth an experience they will remember. So let us be your trade show partner. Call us to see all of the ways we can get you prepared for the big day.

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