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Trade Show Signs

Elevate Your Presence with Signs, Banners, Brochures, and Customized Folders

Trade Show

Trade shows are one of the most effective platforms for businesses to showcase their products and services, connect with potential customers, and network with industry professionals. A critical aspect of making a memorable impression at these events is the usage of engaging and eye-catching trade show signs. In this blog post, we at Burhani Signs and Graphics will walk you through the various types of signs and banners that can be used to enhance your trade show booth, and how brochures and customized folders can complement your overall presentation.

Types of Trade Show Signs

Retractable Banners

Retractable banners are one of the most popular choices when it comes to trade show signs. They are portable, easy to set up, and effective in attracting attention. With a roll-up mechanism, these banners can be conveniently transported and stored. Use high-resolution images and concise text to ensure your message is clear and captivating. Additionally, they allow for flexibility, as you can swap out the graphics depending on the event or audience.

Hanging Signs

Hanging signs are suspended from the ceiling and offer 360-degree visibility. These signs are ideal for making your booth stand out in a crowded trade show. From circular to square or custom shapes, hanging signs come in various formats and can be designed to reflect your brand’s identity. They are particularly effective for larger trade shows where your booth needs to be visible from a distance.

Tabletop Signs

Tabletop signs are smaller, versatile, and perfect for displaying information at eye level. These signs can be used to highlight specific products, services, or promotions. They are also great for providing quick snippets of information that attendees can read while speaking with your representatives. Because of their compact size, they are easy to set up and don’t require much space, making them a practical choice for smaller booths.

Customized Table Covers

In addition to signs and banners, customized table covers are an often overlooked but vital component in creating a cohesive and professional trade show booth. A well-designed table cover can harmonize the look of your display by tying in your brand’s colors and logo. It not only adds an extra layer of branding but also creates a polished and organized appearance.

Adding Impact with Lighting and Materials

Custom Lighting

Illuminating your trade show signs with custom lighting can significantly augment their visibility and make them more eye-catching. Utilizing LED lights is an excellent choice as they are energy-efficient and can really make your graphics stand out. Carefully selected lighting can accentuate key elements of your display, ensuring that your booth captures the attention of attendees and leaves a lasting impression.

High-Quality Materials

The materials used in your trade show signs can make a difference in how your brand is perceived. High-quality materials reflect professionalism and are more durable. Consider using materials like vinyl, fabric, or UV-printed substrates to achieve the best results.

Complementing Your Signs with Brochures and Customized Folders


While trade show signs are essential for attracting attention, brochures allow you to provide detailed information about your products and services. Design brochures with engaging content and visuals that reflect your brand. Ensure that the information is structured well, making it easy for the readers to understand the value your business offers.

Customized Folders

Customized folders are a fantastic way to package your brochures and business cards in a professional and organized manner. Having your company logo and tagline on the folder not only reinforces your brand but also adds an element of sophistication to your marketing materials.

Trade show signs, coupled with well-designed brochures and customized folders, can significantly enhance your booth’s appeal and effectiveness. At Burhani Signs and Graphics, we specialize in creating custom trade show signs and marketing materials that will set your business apart from the competition. Elevate your trade show presence and make a lasting impression with high-quality signage and graphics tailored to your brand.

Contact us today for all your trade show sign needs!

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