Windows decals can be quite versatile. From permanent decorations and branding to safety requirements to advertising seasonal specials, window decals are a great and inexpensive way to transform your establishment and brand your business.
New York State Regulations
New York State requires, “Transparent glass doors and fixed adjacent transparent glass sidelights shall be marked in two areas on the glass surface thereof. One such area shall be located at least 30, but not more than 36 inches and the other at least 60, but not more than 66 inches above the ground, floor or equivalent surface below the door or sidelight.”
The law requires two rows of markings. One row is at about 6 feet above the ground and the other at about 3 feet. This is to ensure that people of all heights could see the markings. The markings could be etched into the glass, any opaque marking material, or they can be adhesive strips or decals.
This law is a great opportunity for branding. You can use decals of your logo at the appropriate height to both satisfy the requirements and let people know who you are.
Branding Your Business
Even if there are no requirements for markings in your window, decals are a great way to brand your business without having to hire a company to do expensive chemical etchings or sandblasting to achieve the effect you are looking for. Even if you want to have that etched look, you can still do so in a way that costs far less and doesn’t cause a permanent mark. If you are renting your space, if you are even allowed to etch the glass, you will be responsible for replacing it when you vacate the property, which can be a very expensive proposition.
Whether you are going for an old-school look or you are going with a modern look and feel, window decals can give you whatever look you are going for.
Another benefit of a decal is if you are planning on upgrading your look or rebranding your business, all you have to do is remove the decal and replace it with a new one.
Seasonal Sales
A well-made decal will last for years. When made with the right materials, the colors will not fade in the sun. Since decals are relatively easy to change and the cost is very reasonable, you can change your decals with the season. Advertise your Back-to-School specials over the summer, then switch them out to get ready for the holiday season, then again as we head back into the spring.
Whether you are required to place decals by law or you are rebranding your business, decals are a great way to let the public that you are ready to do business. Remember, that a business with no sign is a sign of no business.